Strategy • Creativity • People

Some challenges
need strategy.
Some need creativity.
Most need both.

That’s where Wingwoman comes in.

Got a big idea? A problem? A “hear me out…”?
Good. I love those.

I work with entrepreneurs, solopreneurs, brands, agencies and teams as a strategic sparringpartner, hands-on freelance or interim support, brand thinker and photographer.

Different questions call for different roles. I step in where I can make the difference.

Let’s talk Antwerp · Hybrid · Remote
Hi, I’m Gill
  • Business
  • Brand
  • Photography
  • Freelance & Interim
What I bring to the table

Strategic brain.
Creative instinct.
A thing for people.

I’ve spent 15+ years working across marketing, brands, strategy, client services, projects, campaigns and creative environments.

Agency side. Client side. And now as an entrepreneur myself.

I like looking at the bigger picture, but I’m equally happy getting into the messy middle.

Thinking and doing.Challenging and creating.Connecting people, ideas and opportunities.

you need one good conversation.

you need someone to step in and take ownership.

you need to look at your brand from a completely different angle.

Pick your Wingwoman

Different challenge?
Different hat.

01Sparring & Strategy

I’ll sit next to you.

For entrepreneurs, solopreneurs and leaders who need another brain around the table.

We question, untangle, challenge and figure out what actually deserves your attention.

One focused session or ongoing strategic support.

Topics can include

  • Positioning & business model
  • Growth & direction
  • Marketing strategy
  • Offers & pricing
  • Structure & processes
  • New ideas & opportunities
02Freelance & Interim

Need someone to step in?
I’m in.

For brands, agencies and teams that need senior experience and ownership without necessarily making another permanent hire.

I step into an existing team, get up to speed quickly and work alongside you. From strategy to execution.

Think

  • Brand & marketing
  • Creative growth
  • Account & client leadership
  • Project management
  • Campaigns & launches
  • Pitches & new business
  • Team coordination
  • Processes & ways of working

Available for freelance and interim collaborations up to 3 days a week.

03Brand & Creative

Brands are kind of my thing.

What do you stand for?
What should people remember?
And does what you’re putting out there actually match who you are?

I work with entrepreneurs and teams on

  • Brand positioning
  • Brand strategy
  • Marketing
  • Creative direction
  • Campaigns & concepts
  • Narrative & messaging
  • Customer experience
  • Rebranding
  • Workshops & brainstorms

Sometimes we build. Sometimes we rethink. Sometimes all you need is a fresh pair of eyes.

04Photography

Personal branding,
minus the persona.

No standard formula with a laptop, coffee cup and strategically placed notebook. Unless that genuinely is you. Then bring the coffee.

I photograph entrepreneurs and creatives as they actually are. Your personality. Your energy. Your brand.

Images that don’t just look good.
They look like you.

  • Personal brand shoots
  • Entrepreneur portraits
  • Brand content
  • Social media image banks
  • Creative brand shoots
For brands, agencies & teams

Sometimes you need
someone inside the room.

Need temporary senior support?

I can step into your team as a freelance or interim partner across brand, marketing, creative growth, client services and project leadership.

Someone who understands the strategy, sees what needs to happen and is happy to take ownership of getting it there.

Agency experience means I know the pace.

Client-side experience means I know the other side of the table.

Entrepreneurship means I’m used to figuring things out.

Need someone to step in?Let’s talk
Strategy + Photography

Brand
You.

Strategy & Shoot

The best personal branding doesn’t start in front of a camera. It starts with figuring out what you actually want people to see.

Brand You combines strategic sparring, creative direction and photography in one trajectory.

No makeover.No character.No Pinterest version of who an entrepreneur is supposed to be.Just you.

01

You first

We start with a 1.5 to 2 hour session about you, your business and your brand.

Who are you?What do you want to be known for?What feels like you?And what absolutely doesn’t?

02

The visual story

We turn that into a visual concept.

Setting, mood, styling, details, content needs and the stories we want the images to tell.

03

The shoot

Relaxed.Guided where you need it.Enough room for the unexpected.

You don’t need to know what to do in front of a camera. That’s my job.

04

Your image bank

A collection of images for your website, social media, PR, presentations and everything in between.

The most important test? You look at them and think:

YEP. THAT’S ME.

You don’t need to become someone else to build a strong personal brand.

Want lipstick?

Wear lipstick.

Favourite oversized sweater?

Perfect.

Want a make-up artist and the whole thing?

Also good.

There is no anti-styling rule.
There’s only one question:

Is this
you?

Why me?

15+ years.
More than one side
of the table.

Agency + client side

I’ve worked on both sides. Strategy, brands, campaigns, clients, teams, pitches, projects and production.

I know what it takes to come up with an idea. And what it takes to actually get it out the door.

Think + do

I don’t want to hand you a strategy deck and disappear.

I like thinking about the question and helping with what happens next.

People

Businesses and brands are built by people.

Understanding them, connecting them and getting the right people around the table has been a constant throughout my career.

Entrepreneur

I co-founded and built Studio Suada while building my own freelance career.

So yes, I know that running a business is very different from talking about running one.

Why “Collective”?

I don’t pretend
to be good at everything.

Designers.Copywriters.Digital experts.Strategists.Creatives.

Wingwoman is me, backed by a network of people I trust.

When a project needs another specialist, I can bring in the right person.

No unnecessary layers.
Just the right people around the table when we need them.

Connecting the dots is kind of my thing.

Got a big idea?
A problem?
A “hear me out…”?

Good.
I love those.

Tell me where you are, where you want to go and what you could use a Wingwoman for.

Plan a first chat
Gill Otte
Antwerp, Belgium
Hybrid • Remote
[email protected]
© Wingwoman CollectiveStrategy • Creativity • People
Let’s talk